What We Did
Custom Website
Branding Guide
Custom Photography
Social Media Management
SEO/SEM
Content Writing
Campaign Kick-Off Events
Brand Identity & Messaging
Email Marketing (MailChimp)
Mike for Fayetteville
Mike Wiederkehr reached out to The Richland Group in March 2023 with a bold vision to strengthen his online connection and communication with the residents of Ward 2 in Fayetteville during his re-election campaign.
To transform his digital impact, our team began by converting his minimal brand collateral into a fully-fledged branding guide, adapted into a sleek website design, engaging social media graphics, and a new logo to resonate with the community.
Custom Website
Taking our revitalized branding guide, our team redesigned a new website for Mike Wiederkehr that effectively showcases Mike’s personality, vision, and experience. Custom photography and videography added depth, while a carefully crafted layout created a visual hierarchy that makes navigation seamless. By embedding Mike’s social media, we ensured the site stays dynamic and up-to-date to keep his message fresh and relevant.
Branding Guide
The Richland Group transformed Mike’s original logo to create a cohesive branding guide with colors and fonts that would seamlessly extend across his website and cocial media platforms.
Through this process, we designed full-color and single color variations and introduced a new “Re-Elect Mike” logo for his campaign.
Primary Logo
Accent Colors
Secondary Logo
Typography
Custom Photography
We partnered with Iron Lotus to elevate Mike’s visual content. Their team captured stunning photography that told Mike’s story with clarity and style. They also produced sleek, high-quality videos that brought our vision to life. From concept to execution, Iron Lotus delivered with creativity and precision. Together, we created content for Mike that truly stands out.
Social Media Campaign
Leveraging Mike Wiederkehr’s complete branding guide, RG transformed his social media into a vibrant, interactive space for direct communication with the Ward 2 residents of Fayetteville. Through custom photos, videos, and cohesive graphics aligned with his rebrand, we crafted content that amplifies his authentic voice. Our efforts have expanded Mike’s digital presence, forging meaningful visual connections with the local community and his evolving ambitions.
Online Presence
Consistency is key in building a strong Instagram grid and visual brand identity. A cohesive look and feel ensures that every post contributes to the overall story the brand is telling.
