Creating a Digital Marketing Plan, Centered Around Employee Recruiting


Client: Kimbel Mechanical Systems, INC.
Scope: New Website; SEO / SEM; Custom Photography
Launch date: May 5, 2021


The Goal

When Kimbel approached us to recreate its current website, and develop a digital marketing plan, one thing set the tone from beginning to end: employee and culture focused. Kimbel is known for its high quality work, outstanding employees, and over 37 years of experience in the mechanical contracting industry. This project was the foreground to welcome employee and apprentice candidates to build their career at Kimbel.


The Execution

By crafting a home page centered around Kimbel’s vision and values, our design team emphasized the importance of employees and work culture at the forefront of the new website. Viewers are now greeted with engaging and informative sections that direct website users to learn more about the company throughout the site. The rest of the pages encompass custom photography that showcase company culture in action, accompanied by detailed explanations as to what makes Kimbel different.


The Post-Launch Work

Here at the Richland Group, we believe that the foundation of all marketing and advertising is a great website. From there, all of our clients’ SEO, SEM, social, and online marketing initiatives can be redirected back to a site that captures your target audience’s attention. After launching the site in May of 2021, our team has been providing ongoing search services to bolster Kimbel’s digital reach.


Kind Words:

“I recently worked with The Richland Group on a large project to redesign our company website. From the beginning, they were nothing but professional. Mark, Devin, AJ, and Ashley were all a joy! Ashley did a great job on the photoshoot and layout for us. Devin and AJ helped explain much about analytics and set up the technical end. Mark stepped in when needed to complete the project and answer any questions we had regarding the process. They were always punctual, returned calls, and friendly. I enjoyed every minute! We are incredibly proud of the finished product and continue to work with The Richland Team to improve through analytics. I would recommend them over and over!”

-Marcy McCroskey, Kimbel Mechanical Systems INC.