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NIL Marketing
Name Image Likeness Campaign with Student Athletes
There is a rapidly changing dynamic between business owners and the world of college athletics. Now, you can partner with student-athletes to promote and advertise your business by representing the company in commercials, ad campaigns, photoshoots, and much more.
In the complex world of “name, image, likeness” (NIL) deals, The Richland Group is here to help your business navigate these new terms, from the contact to the campaign.
Here’s How We Make It Happen
Developing Your Campaign:
The foundation of every NIL deal is a strong campaign strategy. Our role is to craft a comprehensive marketing plan—one that pinpoints your target audience, the most effective campaign mediums, and messaging goals that authentically reflect your brand.
Forming the Partnership:
We’ll help you establish the ideal partnership by curating a selection of student-athletes who align with your brand and business goals. Once we’ve identified the perfect fit, we’ll handle everything from reaching out to the athlete to securing the contract, ensuring they’re ready to join you in your marketing campaign.
Campaign Execution:
Our creative team produces compelling advertising campaigns, catchy slogans, and memorable imagery so you can make the most of your time with the athlete. From organizing the first shoot to distributing your creative collateral across platforms, the Richland Group executes every step so you can watch your campaign come to life.
Data Analytics
We provide results you can measure! Our team keeps a close eye on your brand’s growth and manages your advertising campaign through engagement analytics on social media or your website. We ensure you have the insights to measure success every step of the way including likes, shares, views, clicks, conversions, and more.
How We Measure Success
Audience
Impressions
Insights
Watch Time
Engagement
Reach
View Our Partnerships:
United Roofing and Waterproofing
Arkansas Men’s Basketball Player, Jalen Graham
United Roofing and Waterproofing, a Northwest Arkansas roofing company known for its quality and customer service, partnered with us for an NIL marketing campaign.
We connected them with Arkansas men’s basketball player Jalen Graham for a photo and video shoot at the Art Court on Dickson Street. The collaboration helped boost both Jalen’s personal brand and United Roofing’s presence in the local sports community, with content created in-season to ensure relevance and engagement.
Parkhill the Clinic for Women
Arkansas Women’s Basketball Players, Makayla Daniels and Saylor Poffenbarger
Parkhill Clinic partnered with Arkansas women’s basketball players Makayla Daniels and Saylor Pofenbarger to expand their marketing through NIL. The athletes were a natural fit to represent the clinic’s mission of supporting women’s health at all stages of life.
We conducted a photo shoot inside the clinic, capturing scenes with both players and Parkhill staff to highlight the collaboration, community support, and welcoming care the clinic is known for.
Dietz & Watson
Arkansas Baseball Player, Hunter Dietz
Dietz & Watson partnered with Arkansas baseball player Hunter Dietz for an NIL campaign, leveraging their shared name.
Since his management teams were out of state, our team led the video production and creative direction from his apartment in Fayetteville. We followed Dietz & Watson’s brand guidelines closely to deliver a polished, on-brand social media campaign and help bring the partnership to life.
The Sod Store
Arkansas Football Player, Cam Little
The Sod Store, a top sod provider in Northwest Arkansas since 1992, teamed up with us for an NIL campaign to boost their business.
We chose Arkansas kicker Cam Little, whose attention to grass quality made him a perfect fit. A photo shoot with Cam and co-owner Grant allowed us to create clean, cohesive visuals, blending The Stod Store’s branding and relevant graphics for a campaign that could be used across multiple platforms.