Parkhill Women’s Clinic
The Parkhill Clinic team came to The Richland Group with the desire to reinvent their brand to fit their vision for women’s health. To bring these goals to life, our team launched a full company rebrand and adapted this identity to various disciplines, including a new website design, social media content, and a reconstruction of all marketing materials.
Custom Website
In the process of renovating Parkhill Clinic’s brand identity, our team redesigned a new clinic website using an accessible WordPress template that integrates the fresh theme with a user-friendly interface, including a request an appointment form. These approachable design additions allow Parkhill Clinic to concentrate on reaching a large network and caring for users the minute they’re on the website.
Branding Guide
While maintaining the integrity of Parkhill Clinic’s original typography, The Richland Group focused on implementing simple yet impactful design changes to the primary and secondary logos to build a more cohesive campaign and softer messaging across multiple mediums.
Primary Logo
Accent Colors
Secondary Logo
Typography
Print Ads
To reach a wider audience with Parkhill’s rebrand, our team created print ads that would expand the diversity of the clinic’s advertising mediums past social media and their new website. These advertisements carried on the same branding changes with a new logo, a visually softer color palette, and added typography in print to be distributed in several magazines including Citiscapes, NWA Online, NWA Kids Directory, and the Democrat Gazette.
Social Media Management
To establish a personable space for Parkhill Clinic’s community engagement and informative marketing, we built graphics with pastel colors assigned to each of their various services to transition to a visually softer aesthetic. We also produced custom photo and video assets for Parkhill Clinic to develop a welcoming visual connection between their staff and the community.
Instagram Followers
Facebook Followers
Instagram Reach
Facebook Reach
